Hell George Bush advert

Brilliant advertising: "A complaint made against a Hell Pizza billboard featuring US president George Bush has been partially upheld by the Advertising Standards Complaints Board (ASCB). The advertisement featured Mr Bush and the words 'Hell. Too good for some evil bastards'." Scroll down for the picture.

The ad agency exploit it for all they're worth: "Regarding the 'bastard' complaints, Cinderella said use of the term was widespread in New Zealand and could sometimes even be a compliment. 'We would point the board to the seminal work. . . Bastards I Have Met was a wide-ranging almost academic study of the different types of bastard that one could encounter throughout New Zealand. Of course George Bush had not yet come to prominence when Crump was writing, but had he been in office at the time, and if Barry had met him, I feel sure he would have qualified for his own chapter, headed 'Evil Bastard'. As it stands, George W could certainly fit within the genus of bastard identified as a 'Bad bastard' (bastardus skullduggerus), or arguably for a subgroup of this particular type of bastard -- the 'real bad bastard' -- although that is not for us to say.'"