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November 25, 2004

Scoble and Randy Holloway on marketing

Scoble agrees that Channel 9 is marketing. Randy Holloway asks, apropos of http://blogs.msdn.com, "What isn't marketing?"

These guys get it. Marketing isn't a separate function to be carried out by droids, bullshitters and ponytailed fashionistas. It's something that everybody does, all the time. It's everything from the paper you print your invoices on to the presence of your techies in newsgroups to the way you negotiate terms and conditions.

My old boss told me, "Marketing is your entire company, seen from your customers' point of view." Haven't found a better definition yet.

November 25, 2004 | Permalink


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