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December 17, 2010

Decommoditise me, baby

Bruce Schneier: “This is important because it destroys what’s left of the normal business rela­tionship between IT companies and their users. We’re not Google’s customers; we’re Google’s product that they sell to their customers.”  Though this isn’t new: free-to-air television (with  few notable exceptions such as the BBC) has always worked this way.

December 17, 2010 in Web | Permalink


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